Quantcast Academy

Get simply smarter with AppLeads Academy.

Stay relevant in the ever-changing advertising world with a free certification program to learn the language, tools, and processes involved in digital advertising.

Leverage our wealth of experience to make you an advertising industry expert.

Flexibility

Our on-demand format provides the flexibility to learn at your own pace. We offer both digital advertising and platform courses, allowing you to understand the digital ad ecosystem and learn how to leverage the AppLeads Platform.

Expertise

Sessions led by industry professionals with 15+ years of experience. Feature interviews with advertising experts and practitioners from top agencies and brands.

Credibility

Join the more than 10,000 others who have taken AppLeads Academy courses.

“I’m excited to be part of AppLeads Academy as one of the industry experts. I’ll be sharing my journey as a Planner and industry learnings on creating successful media strategies.”

Laura Bonicelli

Planning Manager

mediacom

“There are smarter ways to do things, so I see AppLeads Academy as a great foundation for a more strategic approach that will benefit people in their careers.”

Jacob Beck

Director, Programmatic

Merkle

“It’s so important for industry professionals to have access to flexible courses to help them stay relevant in today’s programmatic world and AppLeads’s collection of courses will do just that.”

Liza Whetzel

Performance Media Manager

Merkle

Stay relevant in the ever-changing advertising world.

Find the course right for you. Choose between two certification options. Or do both and advance your career.

Digital Advertising

Become a digital advertising expert. This introductory course focuses on key industry terms, the advertising landscape, tools, strategic audience planning and buying, measurement, the role of artificial intelligence, privacy and identity, and CTV.

Learn More Get Certified

AppLeads Platform

Become a AppLeads Platform expert. Gain practical knowledge on how to plan, activate, measure, and innovate within the platform to know your audiences and deliver outstanding business results.

Learn More Get Certified

Digital Advertising Course Get Certified

Module 01 Advertising Ecosystem

Learn the fundamentals of advertising, including a history of advertising, key terminology, and today’s advertising landscape as well as what’s on the horizon.

Module 02 Media Planning

Make the strategic media planning shift. Understand the optimal way to conceptualize a campaign and bring your audience to life with data and media planning tools.

Module 03 Media Buying

Take action on your audience-focused strategies. Deep dive into marketing funnel dynamics, ad formats, and ad effectiveness tools to drive better business outcomes.

Module 04 Attribution and Measurement

The measurements you choose set the tone for every aspect of your marketing strategy. Evaluate the benefits and limitations of the top metrics to align measurement to results.

Module 05 The AI Era

Understand how artificial intelligence works, its integral role in marketing strategy, and the changes to third-party cookies, which will drive the next evolution in advertising.

Module 06 Privacy and Identity

Understand the foundations of the privacy and identity landscape, from industry standards to cookieless environments.

Module 07 Connected TV

Dive into the world of connected TV and learn how this rapidly growing landscape offers an exciting avenue for marketers to reach their audience.

AppLeads Platform Course Get Certified

Module 01 Platform Overview

Get an overview of the AppLeads Platform, learn how it works, and where it fits in the overall advertising landscape.

Module 02 Planning

Deep dive into audience planning capabilities, showcasing actionable ways to uncover unique audience insights.

Module 03 Activation

Learn how to set up a campaign in just a few clicks, including tips for effortless execution that enable efficient media activation.

Module 04 Measurement and Innovation

Learn how to get actionable insights without data manipulation. Experiment and uncover real-time campaign insights to improve your media strategy.

Module 05 Ara

Understand how Ara^TM, our AI and machine learning engine, can help you translate data into behavioral patterns and make predictions about consumer behavior, interests, and intent.